How Visual Search is Reshaping the Retail Industry

 

Among the struggles that have always occurred with retail is having to find something. Often times, people see something they like, but they can’t get it because they don’t know where to find the item. In many cases, they may try to search for the item online, but they don’t know exactly what it is called. As a result, they are left with the realization that they may never find this item. Fortunately, something was invented that could not only make things easier for customers to find what they want, but also increase sales in the stores. This is called visual search. Among the companies that deal with visual search is Slyce (http://slyce.it/).

Slyce revolutionizes Internet search in that it uses imagery instead of words in order to help people find the items they are looking for. It also refers people to the items that are similar to the products that they are interested in. With visual search, people will find out about the item that they are interested in. They will also know where to buy the item. Often times, they also wind up spending more money at the retailer because they often have similar products for sale. Slyce has partnered up with plenty of retailers in order to provide an improved experience for their customers.

There have been plenty of stories that talk about how image recognition has made shopping a lot easier for people. One can download an image recognition app on his phone and take pictures of different items in the real world or on magazines in order to get more information on them. They also know where to shop in order to find these items thanks to the software that is available. Stores like Shoe Carnival are experiencing increases in sales because of the technology that Slyce offers for its users.

How Visual Search is Reshaping the Retail Industry