Evolution of Smooth Offers a New Unique Lip Balm

Evolution of Smooth is a skin care product manufacturer whose lip balm product promises to be successful because it touches on three distinct areas of enticement. The first area of enticement is visual and in the print advertising the model is photographed only showing her nose and lips. Her lips appear soft and smooth, and the visual and emotional effects are pleasant and only slightly suggestive. The second enticement has to do with our innate curiosity especially with impulse sales, and curiosity offers a reason to try this product. The shape of the container is different, not the typical cylinder and there is a tactile urge, a sensation to touch, hold, and operate the dispenser to see how the product works. And finally eos lip balm is offered in a multitude of flavors. Consumers want variety, and the eos lip balm offers blueberry, strawberry sorbet, even a medicated tangerine among other fruit flavors. The products use shea butter that is having a revival as a skin care product, jojoba oil, and vitamin E. These ingredients are all part of the composition of the lip balm.

As an impulse buy, eos lip balm will be hard to pass up. The product has a universal appeal to men and women, and the print advertising hits a home run with their choice of a lip model. Having unique flavors and an unusual dispenser all add to the impulse to buy and try the product. Evolution of Smooth looks like it will be a marketplace winner. EOS lip balm products are available on local Walmart stores and online on Racked.com.

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Evolution of Smooth Offers a New Unique Lip Balm

Slyce Unveils Out of Stock Solution for Retailers

Internet retailers have been frustrated concerning how to turn abandoned shopping carts into finalized sales. In many cases, while the cart is left sitting with a “purchase interest”, the product is no longer available and the sale is lost. Well, Slyce Inc. has found a way to re-spark the consumers interest and hopefully close the deal. The new image recognition platform product named “Slyce Link” is a proprietary solution for retailers to visually show similar products to customers all along the online shopping journey. That way the customer stays engaged in the shopping process at points where they otherwise may have dropped out.

This new software venture will double the contract with a Fortune 500 toy retailer when it is integrated into the retailer’s product page. A visual search app works by using sophisticated algorithms to analyze the visual attributes of a product such as size and color to search the Internet or the retailers own product catalog for similar items. There is even the capability to email or SMS the abandoned cart customer with visually similar products that are available. For any retailer this can be highly profitable for moving inventory that a consumer may not have otherwise found.

According to Slyce Inc., CEO Mark Elfenbein, current statistics show cart abandonment at seventy-five to eighty-five percent. Instead of the current practice of removing a product from the shopping cart when it is no longer available, now the retailer can offer options such as – “You May Also Like”, or “Show Me Similar” or “Find Similar”. Any of these options will show either visually similar options, visually similar options that are more or less expensive or nearly every visually similar product.

Slyce already has it’s technology being used by some big box retailers such as Home Depot, JCPenneys and Neiman Marcus. Their visual search technology is a powerful sales tool that allows anyone to take a picture of an object using a mobile device, initiate the visual search app and receive near instant recognition of that product. As Slyce Inc. continues to marry mobile device consumers with visual search apps, digital retailers will reap the benefits.

Slyce Unveils Out of Stock Solution for Retailers