When most people think of innovation in the world of business lip balm is not the first thing that comes to mind. The word innovation or the phrase innovation economy brings to mind futuristic personal technologies like the iPad or a group of scrappy programmers spending hours somewhere in Silicon Valley working to design the Next Big Thing that will disrupt their industry. The truth of the matter is that every industry has room for innovation and that even something as seemingly mundane as a pot of lip balm can be iterated into a product that speaks to an entrepreneur’s creativity and unique vision. The poster child for innovation in the worlds of lip balm and oral care is 7-year-old skincare brand Evolution of Smooth (EOS). EOS lip balm is known for its flagship product: organic lip balm. Rather than selling its organic lip balm in short plastic tubes to the masses, EOS built its company by taking a chance on a product design that was totally unique. Their product is an orb infused with shea butter, coconut oil, jojoba oil and olive oil that is held in an egg-shaped brightly-colored plastic container.
The lip balm’s unique product design is the result of EOS’ founders putting themselves through an extensive process of thinking deeply about how to create a lip balm that spoke to the needs of female consumers. Through market research they learned that keeping up with small tubes of Chapstick proved to be a problem for female consumers, who often lost them in their purses. They also learned that women did not want to apply lip balm with their fingers. With those insights at the front of their minds the founders consulted a visual artist to help them in their design process and set out to refine the product so that it would appeal to all five of their customer’s senses. EOS products are available on Walmart, and can also be ordered online via Racked.com.
Facebook page: https://www.facebook.com/eos/