Whitney Wolfe is someone that people are becoming more familiar with now that she is spreading her wings to other areas of social media. She started with a company that she created in Texas called Bumble. This would become the trendy dating app that women started to fall in love with. It was similar to Tinder in some ways, but women were the ones that were making the first move. This is what gave this app a lot of attention. Men also were pleased with the fact that women only had 24 hours to respond to the match. This gave men the ability to discover exactly who was interested in getting to know them within the course of 24 hours. Whitney Wolfe has done some interesting things with her dating app, and now she is getting acquainted with other areas where dating is not the centralized focus.
Whitney Wolfe has a desire to now put her time and effort into apps like Bumble BFF. This is a step away from the dating arena because it allows people to look directly at the possibilities of friendship. This is great for those people that are moving to different areas where they may not know anyone. This may be the quickest way to make friends and build a circle of acquaintances that can show you around a new city.
Whitney Wolfe has done her job to help people find friends and potential soulmates, and many people may wonder how her own private life is going. Someone that is giving people access to an app where singles find one another will need to know about lots of different things. Whitney Wolfe knew about the single life because she was already a part of that community before she got married. She wanted to know how it would be possible for singles to have some sense of equality when it came to dating app. That is why she created Bumble. She wanted women to have the ability to approach men in the same way that men approach them.
In recent weeks Whitney Wolfe got married on the Amalfi Coast, and this gave her even more insight for the app that she was expanding. She knew exactly what it would take to get acquainted with the man and date before an engagement was official. She has a thorough knowledge of everything from being single to being married.
Amazon has a firm grasp on the fashion e-commerce market, In fact, it controls over 20% at the moment. Many experts were not sure how new companies would be able to come into the market and be successful given the large hill they would have to climb in the face of Amazon, but the online activewear company Fabletics has done just that.
Fabletics possesses a world-class product line, a creative business model, and the marketing prowess of Kate Hudson, the company’s celebrity founder. All of these things have led to the company experiencing $250 million in growth in its three years of existence. These numbers are staggering in the ultra-competitive fashion world.
Having a quality product used to be enough to create success. Today, businesses need a quality product, streamlined shipping, and unparalleled convenience to even be viable. These are all things that Fabletics does successfully and with ease. The subscription method is particularly effective because it doesn’t require a monthly fee. If a member doesn’t want to purchase something that month, they don’t have to pay. They still have access to the discounts offered by the site.
Fabletics has recently decided to add to their online sales by opening physical retail stores around the United States. So far, there are 16 stores and the company is looking to add more. This is an amazing feat considering most companies are doing everything they can to avoid the struggling retail market. How has Fabletics bucked this trend to carve out their own share of the retail fashion industry?
Data Utilization – Companies have been using search data to cultivate their inventory and marketing for a long time, but Fabletics is doing it in a special way. Because of the small number of stores, Fabletics uses localized data to guide strategy when it comes to stocking shelves. Each store is designed around the tastes of local shoppers. This means nothing sits on the shelves too long taking up valuable space while other product that might sell sits in the stock room.
Overall Growth – The company has experienced a growth rate of 35% per year since its inception three years ago. This is thanks to a great product at a fair price. This success translates into the retail arena as well.
Showrooming – Kate Hudon’s company allows members to place items they prefer in their online shopping cart. They can then make purchases when they get home. This is called reverse showrooming and it prevents clients from finding similar products at a cheaper price somewhere else. This is especially effective given the fact that roughly 75% of the people who walk into a Fabletics store are either current or future subscribers.
The quality of Fabletics products is comparable to all of the top brands in the activewear industry. On top of that, there is a wide array of different designs to fit the style of all of the clients. One of the premier aspects of buying from the company is its dedication to helping clients design outfits they can buy at a discounted price as members. Overall, commitment to growing the business and providing customers with a top-notch buying experience should lead to long-term success for the company.