When Lori Senecal leaves her role as the global chief executive officer of Crispin Porter + Bogusky (CP+B) at the end of 2017, it will bring down the curtains on a remarkable career that saw her help the company attain various milestones. Since taking over the newly created role in 2015, the multitalented queen of innovative advertising helped CP+B clinch one of the most sensational deals in the advertising world. Lori oversaw the company’s signing of an advertising deal with American Airlines, which marked the first time in 25 years the airline had opted for a different advertising agency. In addition to other successes, which helped put CP+B on the global advertising map, Lori Senecal is currently working on an effective leadership transition plan.
The Queen of Innovative Advertising
Throughout her career, Lori Senecal has always aimed at blazing trails when it comes to advertising. She is never afraid of moving out of the comfort zone in her quest of leaving a mark in the industry and the companies she has worked for over the years. In 2003, she cofounded McCann Erickson’ TAG Ideation before being appointed as the global chief innovation officer McCann Worldgroup in 2006. She later moved to McCann Erickson’s New York office as president in 2007. In 2009, Lori Senecal was appointed to serve as the president and chief executive officer Kirshenbaum Bond Senecal + Partners (KBS). While she continued to serve as the CEO of the company, she was promoted to serve as chairman in 2012.
Her appointment as the global executive chairman of the company in 2014 marked a new chapter in her already checkered career. She oversaw the company’s move towards globalization of its operations and rapid growth. It was Lori Senecal’s successes at KBS and later as the chief executive and president of MDC Partners Network that saw being brought on board by CP+B.
Education Background and Skills
Lori Senecal is a multitalented global advertising specialist whose portfolio of clients includes some of the world’s largest corporations such as American Express, Coca-Cola and BMW among others. She is an alumnus of McGill University where she graduated with a Bachelor of Commerce degree. She specialized in marketing and finance. Over the years, she has acquired several skills including fluency in French, digital strategy, integrated and interactive marketing and mobile marketing among others.
Follow her on Twitter
See more: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/
Facebook is a social network that offers companies opportunities to advertise their products. The companies are able to effectively market their product due to a large number of users that use the social media platform. According to Lori Senecal, businesses are not able to maximize this opportunity due to poor advertising. Lori has offered companies approaches that they can use to make their advertisements effective.
The use of vivid colors is a smart way of making the advertisement more captivating. A good blend of colors attracts potential customers. Another strategy involves placing products against eye-catching backgrounds. These backgrounds are powerful enough to slow down fast-scrolling fingers on the mobile phones.
Lori also advised marketers to create a mind-blowing experience that will amuse viewers when they read or watch the message contained in the advertisement. Viewers should be able to relate to the message contained in the advertisement. After watching the advertisement the viewer should identify the common problems that the service or product aims to solve.
In addition, Lori advises marketers to match the content of the advisement with real people. This feature allows viewers to see the realistic part of the commercial. The marketers should also incorporate the culture and lifestyle of the consumers being targeted. Advertisers using Facebook should consider changing their advertisements frequently. This assists the advertisers to provide new information about the product and keep up with the trend.
Lori Senecal Career Journey
According to Campaign Live, Lori Senecal is a marketing guru in the field of creative and digital marketing industries. She is currently the CEO of Crispin Porter& Bogusky (CP&B), LLC. She has assisted the company to grow and achieve international status; the firm has been able to open nine other offices overseas. Lori has been involved in developing corporate strategies for the company that has enabled the company to be one of the best in New York City.
Before joining CP&B Lori Senecal has worked in other leading organizations. She worked at McCann-Erickson Worldwide, Inc. She made remarkable achievements while working in this company. Before she left the company, she was the president of the McCann in NY. Lori has also held a leadership position in Kirshenbaum Bond Senecal Partners.
Follow her on Twitter
See more: http://blogwebpedia.com/lori-senecal-knows-takes-advertise-effectively.html/