How EOS Took Over The Lip Balm Market

Many have heard of or even used the famous lip balm from the brand EOS, which stands for Evolution of Smooth. They stand out as a company, not only because of their unique look but because of the rapid success they experienced in such a small amount of time. In only 7 years, EOS became the second top selling lip Balm Company, just under Burt’s Bees.

The idea began when the creators, Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky realized that the Well-known brands were getting lazy. It was and still is a very competitive market to get into, but the only competition was over pricing, a few ingredients, and flavoring. In fact, chapsticks blended in as a boring commodity, like toothpaste and shampoo. There was no creativity. The creators jumped on this opportunity.

Of course, they brought in experts to help them out. One of the people they brought in was purely there as a clay artist to come up with different shapes for the product. The creators really wanted to make something unique that would appeal to every sense, from the smooth round shape of the product to the smell, taste, and nice click when it is closed, They also brought in an advanced sales representative to bring the products into the stores. Today, EOS lip balm products are being sold online on Amazon and eBay as wells as on popular retail stores.

At first, store owners were not too fond of the product. They thought customers would stay loyal to their usual brands and that men would see no point in the creative product. Luckily, the creators marketed their product to female Millenials who were fashion-conscious. From advertising their product in YouTube music videos of famous people to asking fashion bloggers to review their product, the Target audience was hit well. It is now heavily used amongst the female Millenial audience.

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How EOS Took Over The Lip Balm Market

Bob Reina Maximizes his Worth By Doing the Impossible

Bob Reina has become the CEO of Talk Fusion that has become a leader on a global scale when it comes to video conferencing and video chats. He has managed to lead the way and he has even returned as a guest author for Martech Advisor. His specialty in the field of real-time video conferencing and video email has made him one of the most successful in an industry that he did not even plan to endeavor into.


People that are familiar with the story of Bob Reina are aware that he was a criminal justice major first. He has even worked in law enforcement before he made the transition into the area of video technology. People are thrilled with the innovation that Bob has been able to provide to the video communication industry so far, but it is obvious that he is just getting started. Bob is someone that likes a challenge, and he has always been able to defy the odds when it comes to creating the impossible. That would be the initial thing that would get him a seat in the industry among other technology veterans. When Bob decided to create something that did not exist it was obvious that he was risk taker. He was told that it could not be done. This would start him on the journey to accomplishing something that was not a reality at that time. Bob would work hard to make this a reality and bring forth a new wave of communication that would change technology.


People that are familiar with Talk Fusion can easily see how this company has risen. Bob Reina has done a great job of marketing his brand and making it known that his company is one of the ones that offers award-winning real-time conferencing. He has also made it his business to let consumers know just how easy it is to utilize this product. The Talk Fusion applications are simple, but these applications are very effective. That is what has allowed Bob Brenner to draw a large crowd of consumers from all parts of the world.



Bob Reina Maximizes his Worth By Doing the Impossible

Fabletics Taking Amazon On In Fashion E-commerce Market

Amazon has a firm grasp on the fashion e-commerce market, In fact, it controls over 20% at the moment. Many experts were not sure how new companies would be able to come into the market and be successful given the large hill they would have to climb in the face of Amazon, but the online activewear company Fabletics has done just that.


Fabletics possesses a world-class product line, a creative business model, and the marketing prowess of Kate Hudson, the company’s celebrity founder. All of these things have led to the company experiencing $250 million in growth in its three years of existence. These numbers are staggering in the ultra-competitive fashion world.


Having a quality product used to be enough to create success. Today, businesses need a quality product, streamlined shipping, and unparalleled convenience to even be viable. These are all things that Fabletics does successfully and with ease. The subscription method is particularly effective because it doesn’t require a monthly fee. If a member doesn’t want to purchase something that month, they don’t have to pay. They still have access to the discounts offered by the site.


Fabletics has recently decided to add to their online sales by opening physical retail stores around the United States. So far, there are 16 stores and the company is looking to add more. This is an amazing feat considering most companies are doing everything they can to avoid the struggling retail market. How has Fabletics bucked this trend to carve out their own share of the retail fashion industry?


  1. Data Utilization – Companies have been using search data to cultivate their inventory and marketing for a long time, but Fabletics is doing it in a special way. Because of the small number of stores, Fabletics uses localized data to guide strategy when it comes to stocking shelves. Each store is designed around the tastes of local shoppers. This means nothing sits on the shelves too long taking up valuable space while other product that might sell sits in the stock room.


  1. Overall Growth – The company has experienced a growth rate of 35% per year since its inception three years ago. This is thanks to a great product at a fair price. This success translates into the retail arena as well.


  1. Showrooming – Kate Hudon’s company allows members to place items they prefer in their online shopping cart. They can then make purchases when they get home. This is called reverse showrooming and it prevents clients from finding similar products at a cheaper price somewhere else. This is especially effective given the fact that roughly 75% of the people who walk into a Fabletics store are either current or future subscribers.


The quality of Fabletics products is comparable to all of the top brands in the activewear industry. On top of that, there is a wide array of different designs to fit the style of all of the clients. One of the premier aspects of buying from the company is its dedication to helping clients design outfits they can buy at a discounted price as members. Overall, commitment to growing the business and providing customers with a top-notch buying experience should lead to long-term success for the company.

Fabletics Taking Amazon On In Fashion E-commerce Market

How A Business Owner Should Conduct Himself According to Chris Burch

Owning a business can actually be very tricky depending on the type of business one runs. In many cases, the business owner is going to have at least one employee. Therefore, it is important for them to make sure that they are ready to handle their relationships with their employees. For one thing, being a business owner means that one has to do more than make sure that he is handling all of the paperwork. He also has to make sure that he is presenting a good image to his workers so that they will respect him and want to work for him. Chris Burch tells people how not to deal with his employees as well as how to speak to them.


One thing that Chris Burch says it’s not good to be is coy. A coy person who is afraid to speak his mind is not going to get respect as a business owner. A coy person is also not good at communicating what he wants. Therefore, people often find themselves confused with what is expected of them. The other extreme is to be loud and threatening. The days of the tyrannical boss are long gone. People are going to just leave this type of boss as soon as they can.


The one way that Chris Burch says is the best way to be with employees is firm and clear. When people are firm, confident and up front with what they want, they show that they are very confident in themselves. This also shows that employees can’t intimidate or take advantage of them. Therefore, they will be more likely to do the work that is expected of them. It doesn’t hurt that they actually know what is expected of them. Chris Burch himself is successful because he is very clear in his desires.

How A Business Owner Should Conduct Himself According to Chris Burch

M2B Dental Revolutionizes Dentistry

Dentistry has been a relatively difficult profession to establish oneself in since time immemorial. You needed to get out there and finish your studying, do your time with whoever would take you under their belt and finally hopefully end up with you own private practice; the pinnacle of a Dentist’s crowning achievements (No pun intended).

According to Vitals, M2B Dental comes to the rescue with their revolutionary approach towards streamlining this entire ordeal. This dental practice development and management firm prioritizes patients before their financial goals and is the voice of every dentist, ‘built by the dentist, for dentists’ as is mentioned on their website.

The company is proud to serve as a partner to any of the dentists and owners of practices affiliated with it, wherever they may reside. MB2 Dental provides all their partnered offices with a range of brilliant services which help them run their respective practices with the greatest of efficiency, without having to, at the same time compromise on standards of patient service and care.

Partner clinics maintain their complete autonomy, and together with MB2, are able to optimize the overall efficiency of their practice. The company understands that the care of the patient should be the only and most important deliverable of the dentist, which is why they have streamlined and handled most management related practice activities which are often time-wasting, confusing and annoying for dentists to handle.

These include Human resource management such as managing of the staff, etc., Accounting and financial activities, securing and updating the needed dental credentials and making sure that the clinic is in compliance with the latest standards set by the governing bodies.

This frees the dentists with the time they need to build their reputation on the quality of work rather than worrying about how the same may be harmed by other variables.

M2B Dental also provides integrated IT infrastructure management solutions tailor-made to the clinic’s needs. This includes Data Management, Remote as well as on-site computer support, Maintenance plans, Hardware installs and upgradations, Backup of files and recovery in case of disasters, implementation of software, etc.

They also provide marketing strategies which involve rolling out campaigns to target the needed potential clientele and reporting back on the results on the same.

The sourcing and delivering of supplies and medication will also be handled by M2B Dental, boasting of the highest in both quality and most competitive in pricing. So go ahead and build up your practice with M2B today!

Learn more about Dr Akhil Reddy:

M2B Dental Revolutionizes Dentistry

Thor Halvorssen Never Met a Dictator He Didn’t Dislike

Thor Halvorssen’s young life pointed him squarely in the direction of becoming one of the world’s foremost human rights activists. His Norwegian father was made a political prisoner in a squalid Venezuelan prison after exposing corruption among his government colleagues, and his Venezuelan mother was a gunshot victim during a human rights protest against then-Venezuelan President Hugo Chavez.

Shortly after his mother’s shooting,Thor Halvorssen created in 2005 the Human Rights Foundation (HRF) which is headquartered in New York. Its aim is to free political prisoners and to champion human rights throughout the world.The HRF has come under fire from some more liberal quarters for accepting money from people with overtly conservative agendas. However, Halvorssen says that he doesn’t see the conflict as long as the foundation’s money is used without preference to attack dictatorships both on the political left and on the right.

Despite leading a small organization, Halvorssen has established the leading annual meeting of likeminded activists, the Oslo Freedom Forum, which attracts human rights leaders and journalists from around the world.As a teen growing up in 80s London Halvorssen honed his freedom fighting muscles by helping raise awareness of the ongoing system of racial apartheid then still in place in South Africa.But the roots of fighting for the little guy reach far back into his family history. Halvorssen’s mother’s direct ancestors include both Simon Bolivar, the liberator of Latin America, as well as Cristobal Mendoza, the first president of Venezuela.So Halvorssen with his HRF is merely doing his modern-day part to extend the family tradition of slinging stones at the world’s political Goliaths.

Thor Halvorssen Never Met a Dictator He Didn’t Dislike

Meriwether: A Family Business

The Meriwether Group is an organization that focuses on services for managing and consulting entrepreneurs by helping their businesses adapt a lucrative consumer brand. Sawyer Howitt is a student at Lincoln High School in Portland, Oregon, and he is also the company’s project manager. His father, David Howitt, is the founder and CEO of the Meriwether Group. Sawyer Howitt is intelligent and dedicated to challenge the anatomy of business. Sawyer Howitt and his staff at the Meriwether Group are dedicated to helping big businesses accelerate and succeed in their entrepreneurial endeavors.

The Meriwether Group facilitates the process by studying strategic steps, and helping with capital and company increment. The Meriwether Group provide tips, yet they keep in mind the importance of your own wishes. They can emphasize your brand by pointing out the correct type of audience and offer the best approach to deliver the quality of your business.

Click here to learn more about Sawyer Howitt.

Meriwether: A Family Business

Philanthropist and Technologist- Erick Lefkofsky

Starting an enterprise is the most exciting thing achievement in life, but it is more exciting when it flourishes in the market. Erick Lefkofsky is an established American entrepreneur. Mr. Eric Lefkofsky was born on September 2nd, 1969 and was raised in Southfield Michigan. Erick who is Jewish was raised by his parents his father was structure engineer while his mother was a school teacher. Erick attended Southfield-Lathrup High School and graduated in 1987. After his High School graduation he went ahead to the University of Michigan where he graduated in 1991, and in 1993 graduated from the same University at the School of Law he received his Juris Doctor.

Erick Lefkofsky began engaging in business while still at the University by selling carpets. After his graduation from the University he co-founded a company which did not do so well, and after five years in the business, Erick and his partner founded Starbelly an internet product that was re possible for product promotion. Starbelly was later, and he co-founded Groupon.

Erick is the co-Founder and the Chief Executive Officer of Tempus, which is a high-tech startup. The organization was established with a primary purpose of assisting medical professionals to make most of their time data-driven result based on the examination of the patients’ native code. Currently, Tempus is working hand in hand with the pancreas, cancer, and lung patients. The organization is planning to expand in the future.

Erick is not an entrepreneur, but he is also involved in charitable activities in the community. Erick and his wife Elizabeth began a foundation, Leskofsky Family Foundation. The charity has been at the forefront of assisting cancer patients in the United States. Through their foundation, the couple has been able to make their donations to more than 50 charitable organizations in the world. Lesfkosky Family Foundation has primarily focused on supporting education, technology, human rights, health, culture, and arts.

Mr. Lefkofsky is also a leader who has shown positive leadership skills throughout his life. He sits on the Board of Directors in Children Memorial Hospital in Chicago, The Art Institute Chicago, Museum of Science and Industry, and he is also a Trustee of Steppenwolf Theatre Company, which is a performing art institution created in Chicago. He also has taught in various schools including Northwestern University, DePaul University’s Kellstadt Graduate School of Business among others. Erick trusts that helping others is what has made him a successful entrepreneur and contact him.

Philanthropist and Technologist- Erick Lefkofsky

Leadership with a Difference- Troy McQuagge

USHEALTH Group Chief Executive Officer, Troy McQuagge was honored and was named the Gold Winner as the Chief Executive Officer of the year in One Planet Awards. Planet Awards is an international premier awards programs that were created for the purpose of honoring entrepreneurs and professionals in all industries in the world. Industries and companies all over the world are entitled to submit the names to the organization. The award team opens the submission of names to both private and public companies, small and medium business, non-profit and profit-making organizations as well as startups.

Troy began working at USHEALTH in 2010. After his appointed, Troy began to work towards the expansion and the rebuilding of the organization. His hard work and commitment to seeing the restructuring of USHEALTH led to him climbing the career ladder. In 2004 Mr. Troy was appointed the President and the Chief Executive Officer of USHEALTH. During his era as the President of USHEALTH, Troy has overseen the expansion and development of the firm.

During the awards, Troy mentioned said that it was such an honor to be appointed and honored as the Chief Executive Officer of the year. He did not forget to say that the award did not belong to him but it belonged to the staff and the USHEALTH management team. Troy further said that the award was a clear indication of the company’s commitment to the health sector, and is ready and willing to offer affordable health solutions for their client by delivering innovative health care program that will cover their long-term health care needs.

One Planet Awards is an organization that has a mandate of recognizing companies as well as professionals for their excellent leadership skills. The awards are in categories which include Public Relations marketing, new products and services, organizations, teams, executives, and corporate communications.

Troy McQuagge is the President and the Chief Executive Officer of USHEALTH Group. Troy has a vast experience in marketing and Public relations as well as in health market. Troy gained his experience while working at Presidency Marketing Group from 1996 – 2008. He was appointed the President and the Chief Executive Officer of USHEALTH in 2010. He has continued to work hard and develop the health sector as he expands USHEALTH

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Leadership with a Difference- Troy McQuagge

Bruce Levenson’s Current Fight With AIG Is Heating Up

Bruce Levenson and the Atlanta Hawks’ owners of AHBE have taken an insurance company, AIG to court over fallout they had after the team was sold in 2015. Levenson and AHBE purchased the Hawks in 2004 and owned the NHL’s Atlanta Thrashers for several years as well. When Levenson decided to sell his shares of the team, General Manager Danny Ferry’s contract was going to be bought out as part of a termination agreement, and according to, Ferry had filed a claim with AIG regarding this situation. But AIG has not paid Ferry or AHBE any amount guaranteed by their policy, and Levenson and his fellow owners are suing them for damages, a process that could be quite lengthy.

Prior to purchasing the Atlanta Hawks, Levenson was the cofounder and CEO of United Communications Group (UCG), a mass industry media publication and technology insider information source. He had gotten started in journalism while working on his J.D. at American University, and after working for the Washington Star for several years, he and Ed Peskowitz decided to go out on their own in the publishing business. UCG began with one newsletter in the oil industry and soon acquired many subsidiaries. Once it had become a technology news powerhouse, Levenson and the board members founded TechTarget, a technology application research company. Levenson also joined the board at BIA Digital Partners. See,

Levenson helped start the “I Have a Dream” Foundation in Washington D.C., an organization whose mission is to help inner city minority groups achieve college scholarships. He’s a member of the Holocaust Museum’s Board of Trustees thanks to the generous contributions he’s made there, and he was instrumental in starting their “Bringing the Lessons Home” program. He also partnered with the Anti-Defamation League to bring the Concert Against Hate event to D.C.

For more info, check out his Wiki page.


Bruce Levenson’s Current Fight With AIG Is Heating Up