After founding and cofounding numerous internationally-recognized retail brands like Tory Burch and C. Wonder, Chris Burch turned his entrepreneurial eye on the hospitality industry. The serial investor and entrepreneur joined hands with hotelier James McBride in 2012 to purchase a beach resort hostel on Sumba – an Indonesian island.
The two forked out $30 million to renovate the hostel before reopening it in 2015 as a five-star resort called Nihiwatu. In 2016, the resort was honored by Travel + Leisure as the best hotel on the planet. It is a dreamy island resort that allows guests to relax and take a load off. What’s more, its serene location surrounded by white sandy beaches makes it the best vacation destination globally.
Burch said that when one is in a place as beautiful as Nihiwatu, they can do things they would not normally do in other areas such as building a spa under a scenic waterfall, having a butler in every hotel room, or going to new places where others have never been.
Burch revealed that Nihiwatu surpassed his expectations, which he considered a rare occurrence. The entrepreneur turned hotelier splits his time between his Indonesian resort, the Hamptons, and Miami.
Nihiwatu resort has 27 private villas. Chris Burch’s private home on the island is called Raja Mendaka. It consists of one main house and four other villas, each with a private plunge pool. Nihiwatu’s nickname is ‘The Edge of Wilderness,’ because of its location on Sumba’s west coast.
Nihiwatu means ‘mortar stone.’ The main beach was previously named after a particular rock formation. Burch and McBride bought the hostel from a New Jersey couple. Today, Nihiwatu is the biggest local employer in the area. Moreover, a piece of its profits is donated to the Sumba Foundation, which funds local community projects.
Chris Burch owns and the CEO of Burch Creative Capital. He has invested in many businesses and projects across different industries. Burch co-founded Tory Burch as a luxury fashion brand. Check burchcreativecapital.com for additional article.
He believes in the power of branding and applies his experience as well as sales and marketing skills to various business projects spanning hospitality, apparel, technology, consumer products, and finance. For his latest innovative offering to the market, hit on inc.com.
After opening Nihiwatu, Chris Burch revealed in a Business Jet Traveler interview that he bought the island primarily for his children, but also because he saw it as a piece of something bigger to preserve and return to the community. He is a dedicated philanthropist. More to read on bjtonline.com.
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