Facebook is a social network that offers companies opportunities to advertise their products. The companies are able to effectively market their product due to a large number of users that use the social media platform. According to Lori Senecal, businesses are not able to maximize this opportunity due to poor advertising. Lori has offered companies approaches that they can use to make their advertisements effective.
The use of vivid colors is a smart way of making the advertisement more captivating. A good blend of colors attracts potential customers. Another strategy involves placing products against eye-catching backgrounds. These backgrounds are powerful enough to slow down fast-scrolling fingers on the mobile phones.
Lori also advised marketers to create a mind-blowing experience that will amuse viewers when they read or watch the message contained in the advertisement. Viewers should be able to relate to the message contained in the advertisement. After watching the advertisement the viewer should identify the common problems that the service or product aims to solve.
In addition, Lori advises marketers to match the content of the advisement with real people. This feature allows viewers to see the realistic part of the commercial. The marketers should also incorporate the culture and lifestyle of the consumers being targeted. Advertisers using Facebook should consider changing their advertisements frequently. This assists the advertisers to provide new information about the product and keep up with the trend.
Lori Senecal Career Journey
According to Campaign Live, Lori Senecal is a marketing guru in the field of creative and digital marketing industries. She is currently the CEO of Crispin Porter& Bogusky (CP&B), LLC. She has assisted the company to grow and achieve international status; the firm has been able to open nine other offices overseas. Lori has been involved in developing corporate strategies for the company that has enabled the company to be one of the best in New York City.
Before joining CP&B Lori Senecal has worked in other leading organizations. She worked at McCann-Erickson Worldwide, Inc. She made remarkable achievements while working in this company. Before she left the company, she was the president of the McCann in NY. Lori has also held a leadership position in Kirshenbaum Bond Senecal Partners.
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