Over the years, the world of advertising has been changing to accommodate all aspects of marketing. Advertising has been noted to be a major player when it comes to marketing of goods and services. Through advertisement, people and prospective customers are made aware of the existing product in the market. It also gives the customer the knowledge he desires to know about a given product before purchasing it. This initiative has led to many countries across the world to adopt advertising as an aspect of marketing. Digital migration has also contributed a lot in the advertising field since it has enhanced speed and accessibility of the products at all time. Advertising is competitive thus many companies usually run to acquire advertising space for consumption purposes.
As a result, many people have developed interest in the field of advertising and have invested heavily on it. Advertising started long time ago and has been improving generally with the advancement in technology. Heads Propaganda is one of the leading advertising agencies in Brazil. The company was established in 1989 and has continued to offer advertising services to the entire Brazilian population. The company rides on the notion that it was established when only fools were being born. This has given it the strength to develop since they ride on the principle of when fools were born they sat down and cried while they decided to laugh, dare and believe.
This has been the spirit that has spearheaded the growth of the company to be among the leading advertising agency worldwide. The good working environment of the company caught the attention of two major media houses in Brazil, the Young and Rubicund and the Total Group Fischer America which were overwhelmed by their advertising nature. The company has since developed more sophisticated ways of dealing with customer related problem thus perfecting there service delivery.
Claudio Loureiro is the Chief Executive Officer of the Heads Propaganda. Having graduated with both law degree and communication and relations from Boston University, he developed interest in the advertising field. This was the driving force that has made him to lead the company to be the third largest capital 100% national agency. Through his leadership, the company has grown over the past 25 years to be among the fourth largest advertising agency in Brazil with an estimated net worth of 9million dollars. The company has grown and acquired commercial buildings in other areas like Ipanema and Rubem Braga in Brazil.